What is Hi Everyone with Hillary Kerr?

So glad you asked!

The inspiration for this newsletter is simple: I have spent the last 20 years as an editor (starting at ELLE magazine in New York), and 16 as an entrepreneur (I co-founded Who What Wear), which means I'm lucky enough to know some of the most interesting, forward-thinking, and inspiring experts and luminaries in the fashion, beauty, and business worlds.

Additionally, I’ve spent my whole career trying products before they launch, interviewing the most talked-about people in the world, and having behind-the-scenes access to brands, designers, talent, and more.

Through my work, I’ve also gathered an incredible amount of insights into shopping (price-per-wear is my favorite concept), how to build a wardrobe (the three-places/three-outfits rule is my standard test), and the products and brands that are worth investing in.

And while that is all well and good—and very enjoyable—the part I really love, the part that makes me the happiest, is sharing what I learn along the way. So that's what Hi Everyone is about: sharing recommendations, shopping suggestions, and occasional advice, gleaned from over two decades of my career.

Great, but who are you, exactly?

As I mentioned above, I’m the co-founder of Who What Wear, and I lead the brand (both the US + UK business), as well as Marie Claire (US + UK), Wallpaper* and Country Life. I started my career the in the features department at ELLE magazine in New York, and after that freelanced for ELLE, Teen Vogue, Nylon, and did a few celebrity cover stories for Maxim before launching Who What Wear in 2006.

Additionally, I’m the creator and host of two weekly podcasts: Second Life, which spotlights women who have made interesting career pivots and what they’ve learned along the way, and Who What Wear with Hillary Kerr, which spotlights the designers, stylists, beauty experts, editors, and tastemakers who are shaping the fashion and beauty world.

I’m also the author of three books: The Career Code, What to Wear, Where, and Who What Wear, and probably should be working on a fourth, but haven’t gotten to it quite yet. But I have some ideas!

On a personal note, I’m also a mom to two young kids, and live in Los Angeles with them and my wonderful husband.

Why should I subscribe to Hi Everyone?

I try to take some of the guesswork out of shopping, whether that’s curating the best pieces from a sale or sharing which new beauty products are actually efficacious and worth your money. While I definitely cover investment and fantasy wardrobe items, I also try to balance these dream buys with more practical purchases.

Additionally, I’m a double Virgo, so I tend to share some of the best practices I’ve learned along the way, whether that’s packing for a 72-hour work trip or working out every day for a year or the jeans that are worth your money (I bought 29 pairs, but only five are worth keeping IMHO).

Also it’s free to subscribe, and I only send out a newsletter a few times a month, so I promise I won’t take up too much of your time or inbox space.

Subscribe to Hi Everyone with Hillary Kerr

Shopping suggestions + recommendations + occasional advice


Co-Founder @WhoWhatWear. Creator/host @secondlifepod. SVP Women's + Luxury @ Future, where I'm responsible for Who What Wear, Marie Claire, Wallpaper*, and Country Life. Word nerd.